Go Frost
Yourself.
A Rochester bakery for people who take their cinnamon rolls seriously. Everything's baked fresh, piped by hand, and usually gone before noon — so get here early or call ahead.
Baked daily by a team that means the name.
Go Frost Yourself is a Rochester bakery built around one rule: if it's on the counter, it was made that morning. Cinnamon rolls, scones, and pastries come out flaky and fresh; cakes are built to order, from a first birthday to a wedding tier.
We're a woman-owned shop and proudly welcome everyone through the door — including the couple planning a wedding cake for two brides, or two grooms, or however your day looks.
272 reviews, 4.8 stars
A few notes from recent visits — unedited opinions, occasionally answered by the owner.
Ordered 200+ macarons across eight flavors for a bridal shower — every color and finish was different, and the whole dessert table looked stunning.
The cinnamon rolls are enormous, in the best way — only gentle feedback is offering to cut them for people who want a smaller portion.
Everything is made that same day, and it shows — the pastries come out flaky and buttery, and the filled ones never disappoint.
Find Us at Erie Canal Commons
Contact & Hours
Erie Canal Commons
Right in Erie Canal Commons
Easy parking, easy to spot, hard to leave without a box. Tap below for turn-by-turn directions.